superpumpkin.

smashing pumpkins + hyundai = superbowl.

From Hyundai’s press release:

Hyundai Motor America enlisted Smashing Pumpkins lead singer Billy Corgan and drummer Jimmy Chamberlin to provide a rock soundtrack befitting the all-new Genesis Coupe in its debut national advertising campaign.

additionally, the pumpkins will debut a new song, FOL.

suddenly, i want a genesis coupe. or, not.

billy, i understand the need to make a buck, but, c’mon.

first, reuniting the band without d’arcy/james, now this?

personally, i would have preferred the actual (band) genesis for the campaign. if you watch the following video, you’ll see it’s a better fit…